Identity

Regionality

In the artwork, regionality is represented by a diverse landscape and waterways. The Great Dividing Range runs the length of NSW and separates coastal locations from inland NSW. It is depicted by a continuous line that represents layers of sandstone through dots, solid ochre and white coloured lines.

Fresh water bodies are represented by a river which flows through woodland. A coastal area shows the ocean as a block of blue bordered by lighter blue and white rims representing the tides. Visible are sand dunes and middens which hold great cultural significance to Aboriginal peoples. Further inland, there are forests nestled beneath the ranges. Arid inland areas are shown with red ochres.

Trade

Trade has always been a vital part of traditional Aboriginal culture to build strong communities and reciprocal relationships with neighbours and those further afar. Trade routes are shown criss-crossing the artwork. From the ocean to the mountains, across
the ranges and into inland locations. These trade routes connected distant Aboriginal nations to each other. Aboriginal people
are the original business people of these lands, traversing great distances to trade products such as tools, implements and furs.

Reciprocity

Two symbols surrounding the falcon represent reciprocity or “bringing both sides together”. This is symbolic of circular economy, and communities being part of a holistic system. Both sides are depicted equally which indicates a fair system of relationality and economy whereby the whole is balanced and strengthened by the capacity building being shared within.

Assured Programs

The two identical circular motifs depict the capacity building of members through training and support services which allow all members to thrive to full capacity. The inclining shape of the graphic is symbolic of promotion. The elements within the centre of the artwork symbolise member certification through a series of small arches indicating stages of certification. White and crimson veins run through, symbolising access to contract opportunities which ultimately promote economic freedom and allows for all aspects to be practiced and reciprocated.

Aboriginal Procurement Helpdesk

This symbolic interpretation of a woven basket used in Aboriginal cultures to gather, carry and disburse resources, is in essence, the function of the Aboriginal Procurement Helpdesk. The basket itself is made by building a series of loops upon loops as depicted in the artwork element, which indicates the interlinking of specialist services to partners and supply chain opportunity identification and forecasting.

Key Stakeholder Groups

This artwork element depicts three u-shape figures, often interpreted as people. The shapes are made of solid earthy colours and a white dotted rim, and reside in close proximity indicating a grouping of people. This graphic symbolises the three key stakeholder groups: Indigenous entrepreneurs and business owners, buying organisations and the community.

Cooee

This artwork element shows a message stick with an inscribed message using linear and triangular shapes commonly used in traditional artwork along the east coast. Message sticks were traditionally used to communicate between different Aboriginal nations for such activities as requesting trade, sending invitations or making declarations. The message stick was a vital tool of communication and community cohesion.

Strategic Programs

These elements depict two seed pods, with yellow pods representing seeds. Seeds are planted to give shade and nourishment
to generations beyond ours. Similarly, the NSWICC Strategic Programs aim to put commissions back into programs to nourish
future Indigenous entrepreneurs and has a specific focus on increasing intergenerational opportunities by providing Indigenous
entrepreneur development and acceleration programs.

Consulting Services

This artwork comprises three circular motifs of varying size and colours, representing both commonality and diversity. The motifs are interconnected by double lines. The artwork is representative of NSWICC consulting services which allows for knowledge transfer and exchange processes, to build capacity within the Indigenous economy.

Artwork and Cultural Acknowledgement

Falcon